While Instagram is mostly a visual platform, well-crafted captions are also important. Even with the most outstanding images and videos, you’ll need a good caption to give your Instagram posts an additional competitive edge.
Below we look at how you can promote your real estate business on this platform. We’ll also go over some reasons why Instagram is a good platform for real estate agents and brokers who are looking to grow their businesses.
IS INSTAGRAM GOOD FOR REALTORS?
Yes. Since Instagram is a visual platform, it’s perfect for people in the real estate business. You can use Instagram to showcase your listings and take your viewers on virtual tours around the different properties that you have to offer.
As a networking platform, Instagram is also perfect for generating leads. Start by creating relationships with prospective customers and it’ll be only a matter of time before you can convert these leads into sales.
HOW TO WRITE GOOD CAPTIONS
Writing captivating captions is among the top Instagram tips for real estate agents. A good caption comes with numerous benefits. For one, it can make your post soar — because those with the best captions usually appear on everybody’s newsfeeds.
Additionally, captions encourage viewers to comment and share your posts, and this definitely works to your advantage. A good caption includes the following features:
- It’s brief: Captions should be precise and to-the-point. Provide all the necessary details, but use as few words as possible to do so. You should always keep your captions short unless it’s necessary to make them longer.
- It’s lighthearted: Real estate is a serious business, but there’s no reason why you should not make your captions fun. The tone of your caption is something you have to consider, and keeping it lighthearted is a good idea. You can also use emojis to add some personality to your caption.
- It contains four or fewer hashtags: Hashtags can connect you to others and also bring some humor to your posts. However, you should resist the temptations to overdo them. At the end of the day, you only want to include details that are relevant.
- It has a clear CTA: While passive readers are great, you need to have active readers who will take action and share your posts. The easiest way to convert a passive reader into an active one is by incorporating a call-to-action in your caption. Use verbs that prompt your readers to take action and share or comment on your caption.
HOW TO PROMOTE MY REAL ESTATE BUSINESS ON INSTAGRAM
You must start by taking high-quality images of the properties you have on offer. If you’re not so good with the camera yourself, hire a professional photographer to take the photos for you.
Need some professional photos to incorporate into your Instagram posts? Call Skyline Pictures at 803-393-2020 or contact us to book a session today.