Why Do I Need Great Real Estate Photography?

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The real estate market is a seller’s market right now. With the growth in the Columbia, SC area, the demand is greater than ever. With that in mind, you have to put yourself in the buyer’s shoes. If you were looking for a house what would you do? Would you drive around looking for “For Sale” signs? Nowadays we want everything and we want it now. Why would you drive across town or event to another town to look for signs? The answer is you wouldn’t. You would look at real estate websites to look for homes in your price range and ones that you can get the most accurate information. That is why you can’t just take pictures on your iPhone and add those to the listing. Professional photography for your property is what is needed. Now we say professional because just snapping a few photos could save you $100, but in the long run, it will cost you. If you don’t take the time to make your listing stand out, then buyers won’t take the time to look at your listing. Everyone needs something to make them stand out. What are you doing for your listings that makes your listing stand out more than your competitors?

The common thing far too often forgotten is the small things that you can do to take a normal listing, into a listing that helps you sell. Catching the great details of architectural photography highlighting not only how big the area is, but also how beautiful the home is in that setting. You have to think about the house as a work of art, it’s the work of art that some are going to want to paint. Highlighting the right cabinets, or right layout of the living room and it’s amenities. You want to capture the natural beauty of the home as much as the area surrounding the room, views, windows, even as far as the arches and how they relate to a room.

Still think you can just send anyone with a camera out to take pictures? Are you willing to bet your commission on it? The best thing is to explore your options.  Just because someone is cheaper or they have great photos doesn’t always mean they are your best bet. How are they to work with? Are they personable? These photographers are going to be potentially working with your or your clients. How well do you feel about sending them there? The person working with your clients is also a representative of you and a reflection of how you do business. If you don’t think that matters, then you are gravely mistaken. If you send a photographer to your client’s house to either shoot with them there or to shoot when they are not, you should trust that they will take as much care as you do with your clients so you don’t end up losing a potential client by bad service.

At Skyline Pictures, we are Columbia, South Carolina’s premier photographers with several years of experience in not only photography but also in customer service. We pride ourselves on being both professional and efficient. We want to provide you with the level of professionalism that makes you stand out to your clients. We specialize in residential, commercial, aerial and architectural photography. Call us at 803-393-2020 or contact us today to schedule your listing with the best photography service in town. Want to see our work? Visit our online gallery of professional images.



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