If you’ve got a rental property in the Columbia, SC area then you want to attract the best tenants you can find, and there’s no doubt that the best way to do that is to use amazing photos online. That’s where prospective tenants are searching, and they’ve got a lot of rentals to choose from, so if you want a crowd of people trying to rent your home then highly professional photos will definitely help.
This might vary across different markets, but what we are typically seeing in 2022 is that a lot of sales agents are using a professional photographer to shoot a home. That makes a lot of sense. However, a lot of rental agents still seem to be living in 2005 and are still taking their own (often terrible) photos, hoping that such photos will be enough to attract an influx of tenants willing to pay a top monthly rate for the honor of living in that property.
Sorry rental agents, but it just doesn’t work that way.
When poor photos are used it typically reduces the number of inquiries, so you have fewer interested parties contacting the agent, and that can eventually place downward pressure on the monthly rent. Renters aren’t really any different to buyers – they still want to see what the property looks like, and they are drawn to homes that look amazing.
How do you take great photos of a rental property?
It might seem easy enough when all you need to do is push the shutter button on your phone, but it’s harder than it looks.
For example, if you are looking directly at a window then often the window will be excessively bright, or the interior will go quite dark. Although some phones are quite clever, even if they can somewhat balance the outdoor and indoor exposure, you’ll often get strange colors in the scene that detracts from the overall presentation.
Another issue that you can face is the color being cast by the lights in a room. For example, tungsten lighting can make a room look very orange, and other lights can make a room seem rather blue or green, and quite different to how it actually looks.
How can a professional photographer help?
A photographer has the skills and the gear to overcome poor lighting to make sure every room looks its best. You don’t want your photographer to create a false expectation, but rather a realistic view of a room that will attract the kind of tenant that is looking for a home with those features and styles. An experienced real estate photographer will do that.